Who We Are
We're storytellers, strategists, and creative partners who believe that every business has something valuable to share.
Day of Socials was created to bridge the gap between having a great business and knowing how to communicate its value online. We saw talented business owners doing incredible work behind the scenes but struggling to translate their expertise into content that truly reflected their brand.
Today, we help businesses and individuals bring their stories to life through thoughtful content creation, strategic planning, and professional execution. Our approach is rooted in collaboration, creativity, and a commitment to helping our clients put their best foot forward—whether online or during life's most important moments.
For us, success isn't just about creating content. It's about helping people tell their story with confidence.
Our Mission
Our mission is to help people be fully present while we preserve what matters most.
For businesses, that means capturing your expertise and transforming it into content that strengthens your brand and connects with your audience.
For life's milestones, it means documenting the moments you'll never want to forget, allowing you to celebrate without worrying about the camera.
Because whether you're building a business or creating memories, the best moments happen when you're focused on living them—not capturing them.
We partner with service-based business owners, entrepreneurs, coaches, consultants, and professionals who want to grow their authority online without spending hours managing social media.
We also work with individuals looking to capture and share life's most important moments—from weddings and birthdays to special celebrations and milestone events—through professional content creation that preserves memories and tells meaningful stories.
Who We Work With
We focus on strategy before content. Instead of chasing trends and vanity metrics, we create purposeful content that builds trust, showcases expertise, and helps businesses stay visible to the right audience.
Our Approach
Why Choose Us
We don't believe in one-size-fits-all marketing. Every strategy is tailored to your brand, ensuring your content feels authentic, professional, and aligned with your goals.
Meet the Founder
Day of Socials started with a simple realization: the people creating the memories are often the ones missing them.
Years ago, Chloe watched her sister spend her daughter's birthday fully present—chasing kids, serving cupcakes, and making sure everyone had a great time. At the end of the day, she had almost no photos or videos to remember it by. Like many of us, she had to ask everyone else to send what they captured.
That's when Chloe stepped in.
Long before "content creator" became a job title, she began documenting life's important moments so others could simply enjoy them.
After years of running a traditional social media agency, Chloe grew tired of an industry focused on likes, follows, and endless scrolling. She believed social media should support real life—not replace it.
That belief became Day of Socials.
Today, as Founder, CEO, and Executive Content Producer, Chloe leads a team dedicated to helping businesses and individuals stay present while still having the content they need. Whether it's a wedding, a milestone event, or a growing brand, the mission remains the same:
Live in the moment. We'll capture it for you.
Meet the Team
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Chloe Peña
Chief Executive Officer/Owner & Executive Content Producer
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Lexie Beiro
Executive Event Content Editor
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Karina Kennedy
Lead Content Producer
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Rohanima Pangandaman
Executive Assistant/Social Media Manager
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Justine Joy Basadre
Executive Business Content Editor
What Our Clients Say About Us
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![Day of Socials content creator capturing behind-the-scenes footage for a small business Instagram marketing campaign.]()
Hope Soto
Personal Injury Lawyer
@hopesoto.esq“Plot twist: Content creation doesn’t have to be awkward.
From my very first conversation with Chloe, I knew she wasn’t going to try to turn me into someone I wasn’t. I had always been uncomfortable creating content and putting myself out there, but she made the entire process feel like I was hanging out with a friend. She has an incredible ability to pull your story out of you, uncover what makes your business unique, and help you communicate it in a way that feels genuine. She also helped me gain clarity on my brand, my audience, and the message I wanted people to walk away with.
One of the biggest reasons I’ve stayed with Day of Socials is how easy they’ve made the process. I didn’t want content creation to take over my life anymore, and they completely understood that. We batch content every couple of months, and instead of it feeling like another obligation, it’s become something I genuinely enjoy—a fun, creative day that gives me months of content without the stress.
The impact has been bigger than I expected. My social media has grown, people I haven’t spoken to in years now know exactly what I do, and over time I’ve become someone people recognize and think of when they need a personal injury attorney. That kind of visibility is invaluable.
If you’re thinking about working with Day of Socials, just do it. Chloe and her team don’t hand you a script or try to make you fit someone else’s brand. They take the time to understand who you are and create content that feels authentic to you. That’s why the content connects—and why I actually look forward to creating it.”
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![Day of Socials team filming branded content for a small business social media campaign.]()
Jen Fizer
CEO of MKB & Co, LLC
@mkb_cfo“Chloe is amazing to work with and consistently brings great ideas to the table. She has played a key role in helping us maintain a more consistent and organized social media presence. Her creativity, initiative, and attention to detail have made a positive impact on our content strategy and overall engagement.
Chloe is reliable, proactive, and easy to collaborate with. Chloe takes the time to understand our brand and audience, allowing her to create content that feels authentic and engaging. Her dedication, professionalism, and creativity have made a meaningful impact on our online presence, and we truly appreciate all the work she has done for us.”
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![Day of Socials Authentic moments captured through storytelling]()
Cierra Bragan
CEO of Miami Mom Collective
@miamimomcollective"Miami Mom Collective has been working with Chloe for years and it has been a delight! The DOS team is reliable and excellent in their work. We love working with them because we always receive quality service. I believe that choosing to invest in video content for your business is something that really moves the needle on sales and marketing because you can convey your story in a powerful way. Chloe and her team can help you do just that! I highly recommend DOS for your event coverage or business marketing."
